http://www.amycfortunato.com/work daily 0.75 2013-08-26 http://www.amycfortunato.com/index daily 0.75 2017-08-19 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384917759815-2UAJVHS3ET2SGBY2CS21/hydea.jpg Work - REYATAZ DTC print campaign To inform and motivate patients, we sought to evolve this Bristol-Myers Squibb brand through a new print campaign. To grab patients’ attention about an important health issue by using appropriate images and words reflective of the populations increasingly affected by HIV, the ad aims to encourage patients to have informed, robust discussions with healthcare providers about their medical conditions and the treatment options that may be appropriate. Together, they can decide on the treatment regimen whose efficacy, safety and tolerability profile best meets the patients’ needs. https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384918389131-PYREIK9X7RY4LQ3NX2MY/Atripla+5Y5H+collage.jpg Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384919676950-58TLIAN9TGN73EP6T97Q/alligator+lopper+1.jpg Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1431471042193-I6HDS5GKZBK5981UPLV0/image-asset.jpeg Work http://www.amycfortunato.com/pitch-work daily 0.75 2014-06-12 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402528070862-M3VW0PZMNLK58DSEM7HO/final+consumer+branded_Page_1.png PITCH WORK - Consumer obesity pitch https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402528070862-M3VW0PZMNLK58DSEM7HO/final+consumer+branded_Page_1.png PITCH WORK - Consumer obesity pitch https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534094275-GJDJ0K217XBDZCNP1PVV/final+consumer+branded_Page_2.png PITCH WORK https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534212394-G4TT4M7JWBWTBSHPWEWG/final+consumer+branded_Page_3.png PITCH WORK https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534376240-29FH04WP6IYBOXOY3OTW/final+consumer+branded_Page_4.png PITCH WORK https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534601686-G3C2PTS1GBCDJOO4H5AC/JumStart_email.jpg PITCH WORK https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534954237-TYNNC25O0A0F02JJOF4C/Website_Home.jpg PITCH WORK https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534956728-FE3UGN7QGFO2X2MFKE74/Website_Treatment.jpg PITCH WORK https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534482476-2UP3HOM0LHIY4XVXSSBS/JUMPapp.jpg PITCH WORK https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534622157-KWROSW6JI76F9ZVAR3U2/Mobile_Liraglutide.jpg PITCH WORK https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534608817-5AY2PYMJZE5YSOSATHEK/logo+PM.png PITCH WORK https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534887476-MLQVGIHXOY1B2BTK8O6N/Unbranded+final_Page_2.png PITCH WORK https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534694754-F3M1CWXR1K4KZLHZ3TKT/Unbranded+final_Page_1.png PITCH WORK https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402534949560-VHF4K6ZG9TRZACSR4RYB/Unbranded+final_Page_3.png PITCH WORK http://www.amycfortunato.com/tv-video daily 0.75 2017-08-29 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402526100771-4ODBSVXO3SVKIZU6SA4B/Screen+shot+2014-06-11+at+6.32.25+PM.png TV & VIDEO - Agency internal strategic process video https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402526100771-4ODBSVXO3SVKIZU6SA4B/Screen+shot+2014-06-11+at+6.32.25+PM.png TV & VIDEO - Agency internal strategic process video https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1424374995324-PGE7GUZGECTANWL9DOWF/image-asset.jpeg TV & VIDEO - :15 TV spot - Color contact lenses http://www.amycfortunato.com/work-1 daily 1.0 2025-08-01 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1523718794879-5RMYWAYTGK5LEU1L2GP1/Frame+01.jpg Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1524712166906-S745W9I8PTN2SI94E0YX/Opioid+print+02.jpg Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1561579587739-4MOCL4GBFZDG6VANPVFT/Final+walrus.jpeg Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1561581740093-75CGSSMMVHNAZGMVIORL/Screen+Shot+2019-06-26+at+9.39.32+PM.png Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1581284865765-W2VBT3W3HATAVI1U9AQU/Screen+Shot+2020-02-09+at+9.47.07+PM.png Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1581282893437-JDFD7L330CUMR07ICKWL/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1584312893164-F1WI7ZL2ZTPOT1J5Q5R9/Screen+Shot+2020-03-15+at+10.51.59+PM.png Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1707448051238-EY93FEXLHZ5JG2HGDNIU/Screenshot+2024-02-08+at+10.00.03+PM.png Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1621640081507-IPRM3PB2BJFY9DMYW3KK/image-asset.jpg Work - Scroll Yourself to Sleep https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1707450387905-I8LELSJ3XZPNSG5EGLP1/0000_a.png Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1735845640354-LZKN732GEBHFMWAGCETZ/TheTrial_HeroineEmotion.png Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1735847801056-522JA5VR4A540M3UGA0D/Screenshot+2025-01-02+at+2.56.35%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1735849878268-HLBLG5VO7SE9RYTAULJS/Screenshot+2025-01-02+at+3.30.33%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1644380749088-9LYLZCTCK2YLPCE87WOO/Skindeep_board_CANNES_2021.jpg Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/081eeede-7aaf-4cec-916b-abc07d250227/image-asset.jpg Work https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1752092977293-TZ40PODEXCMK2JC3KSLF/image-asset.jpg Work - Steamboat Willie https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1754052366225-35YDWA8MM6YRX3O3DESN/image-asset.png Work - 18 Months http://www.amycfortunato.com/concepts-2 daily 0.75 2017-08-18 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503108192597-DLN464HV0D46HP4LO39K/Xofigo+thumb.jpg Concepts https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503098848291-S6XWTUIZ0WCO7O8H2OFI/Xofigo+copy.png Concepts https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384920272800-KVX7P6GGCRALWZ6BCMJ7/serostim_wasting_2007.jpg Concepts https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384920002040-V8EYXC6SDQL7S4OQWXPJ/labels.jpg Concepts http://www.amycfortunato.com/ibili daily 0.75 2017-08-19 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503107984441-DMO5TO3J7557GQP98JB3/3.0_print+ad.jpg Alvin Ailey American Dance Theater // HIV collaboration https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503102286480-WT69DDGU4C9HH2JJ885R/3.0_print+ad.jpg Alvin Ailey American Dance Theater // HIV collaboration https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384912995435-AWVBRSKDSI4JQ6UZALRC/HIV+Photo+Contest.jpg Alvin Ailey American Dance Theater // HIV collaboration https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402526163093-1AUINGZMXGX7ZIGZ21TO/Screen+shot+2013-11-25+at+10.29.11+PM.png Alvin Ailey American Dance Theater // HIV collaboration https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384915334352-A0GRW89OXZJ0BCHSHQ09/3.0_print+ad.jpg Alvin Ailey American Dance Theater // HIV collaboration - Call for entries print ad https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384916248770-LYIW8IWQOYDST4K19YOV/3.0+DVD+brochure+updated.png Alvin Ailey American Dance Theater // HIV collaboration https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1385176462292-Z5W9X6ZK3789Q5RLAH03/REYATAZ+USCA+Booth_Main+Panel+8.22_2.jpg Alvin Ailey American Dance Theater // HIV collaboration http://www.amycfortunato.com/chotto-motto daily 0.75 2017-08-19 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384917117550-3D002M4ZPJZE1WDM2GHJ/ReyatazWomen+Hi-Res.jpg Women's HIV campaign     https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384917117550-3D002M4ZPJZE1WDM2GHJ/ReyatazWomen+Hi-Res.jpg Women's HIV campaign     https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1385008864363-PZ8AK0FCUXBY0FOXOMWE/Women1.jpg Women's HIV campaign https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1385008868572-1ZKHZ4BMM5P800UYUBAC/Women2.jpg Women's HIV campaign https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1385008882149-Z5MGAMDMLMM0BM9WC5WC/Women3.jpg Women's HIV campaign https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1385008968698-0FIJE3C7AHFQLI61K00K/Unbranded+decks+collage.jpg Women's HIV campaign - HIV Patient Education A series of presentations designed to empower and educate people living with HIV. Topics included HIV and stigma, HIV and women, HIV among African-Americans, HIV among Latinos, and HIV basics. http://www.amycfortunato.com/death-by-xoko daily 0.75 2017-08-19 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503108164766-LZQEL424URDB13Z80SN9/Pro+bono.jpeg Pro Bono https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503108295957-CPR3MP55N7R0RRXD0TKC/LC+Alliance_implement_AF+changes_Page_1.jpg Pro Bono https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503108299989-NM2P3UEODK3JV2NU4A49/LC+Alliance_implement_AF+changes_Page_2.jpg Pro Bono https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1465874409196-6FNGQXGALRSBGU88O2KZ/Screen+Shot+2016-06-13+at+11.19.07+PM.png Pro Bono https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1465874489407-3RE2D94AZEHYY7RB1D4B/Screen+Shot+2016-06-13+at+11.19.25+PM.png Pro Bono 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https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402533738034-Y8PPIC9WEWPP6HZM7KZ5/1.0_AirOptix_Colors_Home.jpg Air Optix Colors 360°campaign https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1402533785382-F4E81W0CKS5W37PZPBLZ/2.0_AOC_About_0000_Comfort.jpg Air Optix Colors 360°campaign http://www.amycfortunato.com/american-portraiture daily 0.75 2017-08-19 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384917563465-TLKC9SZHJFBYA8MMABY0/Cyrano+1.jpg ATRIPLA Graphic novel https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384917563465-TLKC9SZHJFBYA8MMABY0/Cyrano+1.jpg ATRIPLA Graphic novel https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384917567780-2BSETPU4HAI4CTV7CDW3/cyrano+2.jpg ATRIPLA Graphic novel https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1384917571857-OU7YRW6VOJNDLSGN7WQY/cyrano+3.jpg ATRIPLA Graphic novel 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https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1431471042193-I6HDS5GKZBK5981UPLV0/image-asset.jpeg FreshLook website https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1431471042193-I6HDS5GKZBK5981UPLV0/image-asset.jpeg FreshLook website https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1431471074053-MB03LMG90D9550WS3GT1/image-asset.jpeg FreshLook website https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1431471097524-UC22D93ZA06TEI7KLTBE/image-asset.jpeg FreshLook website https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1431471181469-319VYAJSRSFWHKO7HOTN/image-asset.jpeg FreshLook website https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1431471227776-1WPO4V6KV2G0ET6NSR6Z/image-asset.jpeg FreshLook website https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1431471250792-MBMOP8OOWU6BDFV15JCN/image-asset.jpeg FreshLook website http://www.amycfortunato.com/onzetra-thats-so-90s-campaign daily 0.75 2017-08-19 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503108046452-DI0275SK7648723QVLPJ/90s.jpg That's so 90s https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503099035185-4IYVMB7GK1IPU0YFR4A0/Schematic_option1.png That's so 90s https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503099039438-RETTXEZSI77CBMO5UYUU/SCHEMATIC_TM_v2.png That's so 90s https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503099072070-4EL6FR5YJJ5TJM5UV3UN/10745987_BoothOPT2_V3_SpinningRaye_Page_1.jpg That's so 90s https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503099143113-X6DAEOQLARSA8NF6O61J/90s+Patient+Website+Overlay_tc+3.13_Page_1.jpg That's so 90s https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503099165510-8V8S2INCH2M70IG3VV1K/90s+Patient+Website+Overlay_tc+3.13_Page_2.jpg That's so 90s https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503100273446-KPUT634FJ2TMZ3MMT5S2/10733510_HCP_Banner_Ads_v6-1+CL.jpg That's so 90s https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503100284046-4XL63D3SUHCZDW7FVS73/10733510_HCP_Banner_Ads_v6-2+CL2.jpg That's so 90s http://www.amycfortunato.com/synergy-corporate-campaign-1 daily 0.75 2017-08-25 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503630335231-1U21YWEKAPRG0GRCSBJZ/IGniting+Change.png Rethink GI https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503630335231-1U21YWEKAPRG0GRCSBJZ/IGniting+Change.png Rethink GI https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503630351492-44940W99UPLBOB159HUS/Uncovering+InsIGhts.png Rethink GI https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503630653082-M1VQ00SJS192D7A6TRB8/FIGhting+for+Patients_Draft+CGI_Page_2.jpg Rethink GI https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503630431572-KSO630D285ZTKIZKFWEP/_1_0000_0.0_Home.jpg Rethink GI https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503630459611-YCFQY7Y4UVK89NS84PCB/_1_0002_1.0_AboutUs.jpg Rethink GI https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503630471816-TQKZU17JH46H01RY6NH7/_1_0004_1.0_popup_state1.jpg Rethink GI https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503630476151-8N0UIHPB7NPA9WGMFG81/_1_0005_1.0_popup_state2.jpg Rethink GI https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503630480656-1EKABDH4X5JQBHV6WNDW/_1_0006_1.0_popup_state3.jpg Rethink GI https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/1503630486212-4HEJPRO9WPIK8QEVI3EZ/_1_0014_3.1_CIC_Tab.jpg Rethink GI http://www.amycfortunato.com/home daily 0.75 2013-09-02 https://images.squarespace-cdn.com/content/v1/5074801ae4b0933ed3d9d554/1378135437357-8890128K1VF20TGDH35S/Violet+8.jpg Home https://images.squarespace-cdn.com/content/v1/5074801ae4b0933ed3d9d554/1378135412243-99M1A23R3X89EJGUW821/plateau.jpg Home https://images.squarespace-cdn.com/content/v1/5074801ae4b0933ed3d9d554/1378135377129-ZDCN7T515VEYF18IJZW1/wilderness.png Home http://www.amycfortunato.com/about daily 0.75 2025-07-16 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/43ea5597-b627-42bc-81ec-0d0fe7d3f5e8/Amy+Fortunato_headshot.png About http://www.amycfortunato.com/new-page-1 daily 0.75 2026-01-26 https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/0f09a23f-e299-4b17-a2fd-11e6a4876e61/Screenshot+2024-02-16+at+9.40.30+PM.png convos We chatted with New York Festivals about the making of “The Bridge” - discussing the development of the story, the significance of the colors and art direction, the role of music and sound design, and more. https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/98299a03-1f4e-434a-8bc5-0a6af5c88c6b/Screenshot+2024-02-16+at+9.46.19+PM.png convos My creative partner and I host “Curious Creatives” for New York Festivals, a series that dives into the minds of those shaping the ad industry while unraveling the strategies behind impactful campaigns. Our first episode explored how advertising can influence and reflect societal perspectives on female sexual health. https://images.squarespace-cdn.com/content/v1/528ad7f6e4b02b76bd0ee8c6/02df69c2-5b13-44f9-b566-cb7ace6ffea4/Screenshot+2024-04-10+at+8.00.00+PM.png convos - Make it stand out We chatted with Rolando Cordova and Gian Carlo Lanfranco of L&C NYC about innovation, sustainability, and purpose-driven creative to make the world a better place.