We spoke with James McPherson, Chief Production Officer at Grey, about 47 winning the Grand Prize in the Film Craft category at the 2025 New York Festivals, and the creative journey behind the film.
My creative partner and I host “Curious Creatives” for New York Festivals, a series that dives into the minds of those shaping the ad industry while unraveling the strategies behind impactful campaigns. Our first episode explored how advertising can influence and reflect societal perspectives on female sexual health.